Počitelj the historic urban site of Počitelj is located on the left bank of the river Neretva, on the main Mostar to Metković road, to the south of Mostar, in the territory of Čapljina Municipality.In the middle ages, Počitelj was the administrative centre and centre of governance of Dubrava župa (county), and its westernmost point, which gave it major strategic importance.
Počitelj presents one of few urban ensembles in Bosnia and Herzegovina preserved in their integrity to the present time developed through the several phases of the history, beginning with the medieval period. Its important strategic role during the 13th to 17th century gave the power of its inhabitant to build up one of the most important, and best preserved ensembles within the city walls in this region.
Počitelj can be compared with some of the world heritage sites as: Old Bridge Area of the Old City of Mostar (Bosnia and Herzegovina), City of Safranbolu (Turkey), Museum-City of Gjirokastra (Albania), Natural and Cultural Heritage of the Ohrid region (the Former Yugoslav Republic of Macedonia), etc. The layout of Pocitelj, its architecture and use of materials put it into the group of Ottoman Mediterranean types of small settlements.